Devworx

How Can Customer Analytics Help Boost Sales?

Customer analytics denotes the processes and technologies that unlock insights hidden in customer data. Insights help businesses engage better with customers and get them to buy more. Sandeep Mittal, managing director of Cartesian Consulting, a marketing analytics firm, outlines Domino’s methodical approach to customer analytics, which has yielded coupon redemption rates as high as 30 percent and substantial incremental sales.