Adobe integrates Creative and Marketing Clouds

Adobe Experience

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Manager DAM includes:

  • Enterprise-grade Asset Management for creating flexible workflows, keeping multiple versions of assets, designing taxonomies, and managing metadata efficiently across organisations and external agencies.
  • New, touch-enabled user interface supports and streamlines creative and marketing workflows for tablet users.
  • Dynamic Media to serve rich experiences on demand across web, mobile and social properties using a single set of master assets.
  • Video for improving engagement and conversion via marketing-centric video workflow, optimisation and publishing capabilities.
  • Flexible Architecture that is built on open standards provides extension points to backend systems and is easy to customise.

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