According to Arun Anantharaman, VP and GM, Adobe Experience Manager Product Development, Adobe, “Adobe Experience Manager changes the game for digital asset management. No longer is it a place where creative assets languish, but an innovation engine for delivering experiences that drive revenue. The combination of deep Creative Cloud integration and the rich media management and delivery capabilities of Scene7, make Adobe the complete platform—from creation to optimized delivery.” By uniting the creation, management and delivery of all assets, marketers and content publishers can now support responsive design, which tailors the experience across devices, as well as manage the ever-increasing number of assets required to deliver the most personalized experience.
