BlackBerry announces Flurry Analytics for BB10

BlackBerry has just recently announced the Flurry Analytics SDK for the developers using the BB10 software development platform. This will enable developers aiming for native apps on the BlackBerry platform to enable logging of application usage details to the Flurry Dashboard which will be accessible to the developer. Flurry can be configured to report any type of detail of the user, provided the relevant permission is available to the application. According to the Blackberry developer blog, Flurry reports the following details by default: –

  • Locale set on the device
  • Time Zone
  • Approximate location
  • Device name (ex “BlackBerry Z10”)
  • Device OS version
  • Carrier

All the above data sent to the developer is obviously anonymous and Flurry provides no way of tracking it to a specific device, thus respecting the privacy of the users.  According to the press release by Blackberry, this is expected to be available on Blackberry devices by the end of Q2.

Both BlackBerry and Flurry seem to be quite happy with their collaboration effort. Martyn Mallick, VP Global Alliances and Business Development at BlackBerry said, “We’re excited to work with Flurry to provide our partners and developers with the Flurry Analytics SDK and the Flurry Analytics Dashboard, which will help enable them to bring high quality apps that customers can enjoy on the BlackBerry 10 platform”. “Flurry is proud to support the vibrant BlackBerry 10 developer community as they adopt the new platform,” said Simon Khalaf, Flurry CEO. “Flurry is equally proud to support platform providers so committed to innovation in the mobile app ecosystem.”

For more details related to Flurry, you can check the homepage and also download a sample app created by BlackBerry.

Leave a Comment

Your email address will not be published. Required fields are marked *