In a press release, Samsung explains what Bixby is and how it compares to other assistants available today, like Google Assistant and Siri and explaining that it will be “fundamentally different from other voice agents or assistants in the market.”
According to the company, Bixby is different in three key areas, the first being “completeness.” Samsung says that unlike other assistants available right now, Bixby will be able to take complete control over supported apps, unlike its competitors which can only take care of limited tasks. Instead, Bixby will take the guesswork out of using an assistant for controlling an app.
Bixby will also be context aware, allowing users to activate Bixby within a particular application and have it “understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously.”
Samsung also confirms that this will be enabled on an app-by-app basis, with a few pre-installed apps supporting it at launch, and an SDK being available for developers to add compatibility to their applications.
[Source]
