#1: Instagram Insights
If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app.
Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information will help you choose content more likely to resonate with your audience.
#2: Socialbakers
With Socialbakers, you can get a free report on your most popular Instagram photos, filters, and hashtags, and all of your interactions with followers.
The report is visually appealing, but navigating it is a bit clunky. The most useful sections are the most liked and most commented posts because this information can help inform the types of images you use in future Instagram posts.
#3: Simply Measured
Simply Measured offers a free Instagram report for users with up to 25,000 followers. The stats and insights are presented clearly and will help inform your Instagram posting strategy. The report lets you quickly see what has worked well in your Instagram marketing so you can apply these insights to future posts.
#4: Union Metrics
Union Metrics offers a free Instagram account checkup to assess how you’re doing on the network. While the report isn’t as comprehensive as some others, it offers handy nuggets of data for marketers. It helps you determine the best time to post, which hashtags to use, and what content to post more (or less) of.
#5: Squarelovin
With Squarelovin, you can get free basic Instagram analytics. The report is well-designed and easy to understand. The Optimization section offers insights that help inform Instagram posting. The “worst times to post” information is especially valuable.
