Then, reports stated that the company is seemingly backing down in the flagship SoC space on account of Qualcomm’s dominance in the space. The company was said to now focus on its mid-range Helio P chipsets. In terms of performance, MediaTek’s mid-range and flagship SoCs have not been able to match Qualcomm’s latest SoCs, and accordingly, OEMs have switched to Qualcomm SoCs in their devices.
The Taiwanese chip maker is said to be aggressively persuading Chinese smartphone vendors to adopt its Helio P series SoCs in order to reduce risks of heavy reliance on Qualcomm (whose operations could be affected by the Broadcom acquisition bid), according to a report by Digitimes.
The report noted that OEMs selling phones priced under $600 could also see “dwindling technical support from Qualcomm” for SoCs.
Of course, this is encouraging news to MediaTek, as the company operates mostly in the chip market for budget and mid-range smartphones.
