Samsung S8 launch event unveiled the first real glimpse of what Samsung may have in mind going forward. Because of the company’s extensive range of not only consumer tech products, such as smartphones, tablets, wearables and PCs, but also TVs and other consumer electronics, along with white goods like connected appliances, Samsung is uniquely positioned to deliver the most comprehensive connected hardware story of almost any company in the world.
The Bixby assistant on the S8, of course, provides the kind of voice-based assistant mentioned previously, but it also potentially ties in with other Samsung hardware. So, for example, you will eventually be able to tell Bixby on your Samsung phone to control other Samsung-branded devices or, through its new Samsung Connect Home or other SmartThings hub device, other non-Samsung devices.
Still, because of its enormous footprint across so many aspects of households around the world, Samsung now possesses a bigger potential to become a disruptor in the platform war.
