The COALITION FOR BETTER Ads, a consortium of ad, publishing, and tech companies, wants to save the advertising industry—by killing it. Or at least parts of it.
Companies in the coalition will discuss, among other idea, pre-installation of a selective ad-blocker on web browsers as a means to effectively purge the internet of the most intrusive types of ads, such as those that automatically play sound, take-up too much of your screen, or force you to wait a certain amount of time before you can dismiss them.
The idea was first reported Thursday by The Wall Street Journal, which suggested that ad-blockers would be built into Google’s Chrome web browser and turned on by default.
The idea was first reported Thursday by The Wall Street Journal, which suggested that ad-blockers would be built into Google’s Chrome web browser and turned on by default.
What the group hopes to do is discourage the use of annoying and intrusive advertising practices across the web in an attempt to win back consumer trust.
