Workflow had raised an un-announced seed round of what we’re hearing was in the range of a couple million from Lowercase, Eniac and General Catalyst.The app was made by a small team that includes Ari Weinstein, a former iPhone jailbreaker.
It shares some similarity with the service IFTTT, in that it allows people to group together a bunch of actions that can allow them to perform complicated tasks with one tap. It had built up a sizeable number of users and downloads over the past few years.
The accessibility features of Workflow are super impressive, especially for an app that is a tool for building complicated macros. Workflow’s existing integrations with apps are extensive and will continue to be updated. The special sauce of Workflow is that it enables users to dip into specific ‘deep linked’ functions of individual apps and connect those actions together into a string of seamless, invisible commands. If that sounds familiar then you might be thinking of the budding Siri API — which will only be getting more beefy as time goes on.
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