According to a post on the Vodafone blog, Vodafone India has partnered with Vserv.mobi to provide app monetisation opportunities to it developer partners. Vserv.mobi is a leading global mobile ad network with a strong presence and focus on emerging markets. Vserv’s unique offering AppWrapper powers One Click App Monetisation for over 10000 apps across Android, Windows Phone and J2ME platforms. The AppWrapper is the world’s simplest app monetisation and enables premium advertising and innovative pricing models on any app, without coding, in just one click. Dippak Khurana, Co-Founder and CEO, Vserv.mobi said “AppWrapper is a first-of-its-kind platform that enables both – free and paid App Monetisation models in One Click, without any coding effort, across smart phone & feature phone platforms. Our approach has been centered on building innovative mobile technologies by leveraging our solid understanding of emerging markets and mapping it to the monetisation challenges of developers in such regions. It is our endeavor to push forward the mobile ecosystem by allowing developers to accelerate their monetisation efforts and trigger innovation.” 
App Monetisation enabled by the Vserv AppWrapper in One Click includes the following:
- Premium Ads: impactful full screen ads at launch & exit
- Free Mediation: from 30+ ad networks to ensure global monetisation
- Try & Buy: Allow user a few trials before purchasing the app
- Subscriptions: to get ongoing revenue from your app users
- Pay per Play: allow users to pay for each session instead of paying for the full app
