By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from their browser-based properties. The company will be rolling out support across the rest of its direct integration suite in the coming months.
DigiTrust is a non-profit industry consortium designed to improve the digital experience for consumers, publishers and advertisers. Through the creation of a standardized and universal ID, DigiTrust aims to eliminate problems associated with cookie syncing and cookie-based targeting. This standardized ID will be shared by participating publishers and technology companies, including SSPs and DSPs, to eliminate the problem of poor audience recognition, ultimately increasing the number of high-value impressions publishers are able to sell.
Through its implementation, SpotX will begin driving the growth of DigiTrust’s standardized ID pool, which is the first step to unlocking the benefits outlined above.
