Microsoft is stepping things up in its plan to rid itself of the Metro branding, as the company’s app naming guide for developers has been updated with a clause that bans the term from app titles. Beneath a section called “Don’t use names trademarked by others” is a note that reads: “Make sure your app name doesn’t include the word Metro. Apps with a name that includes the word Metro will fail certification and won’t be listed in the Windows Store.”
It’s believed that Microsoft dropped its Metro codename in order to avoid a trademark dispute with a German partner. That’s the reason it is refusing to certify any app with “Metro” in its name means that it’s forcing third-party developers to avoid a trademark dispute, too.
Dante D’Orazio in this article also raises some concern which may arise up due to this new update. With this new policy coming in to place not only will well-known apps like MetroTwit be hurt but also apps that aren’t leveraging Microsoft’s branding will likely get caught in the crossfire.
The company is advising developers to use less appealing “Modern UI Style” to describe Microsoft’s unified design.
Update: The wording has just been mysteriously removed from the guide. Developers would be soon informed as soon as there is any update from Microsoft.
To read the complete story visit: http://www.theverge.com/2012/8/15/3244818/microsoft-no-metro-app-titles-windows-store
