During tests, the feed was available through the Facebook app underneath a “rocket ship” icon – something that seemed to confuse users, who didn’t understand the feed’s purpose.
Now this alternative feed is showing up for users under Facebook’s “More” menu, where it’s simply named “Explore Feed.” (One earlier test on iOS had labeled the feed “Explore” back in the beginning of the year, and apparently that name has stuck.)
The “More” menu is where Facebook today steadily rolls out its new features as the social network expands to be more of an online portal, connecting you to resources within its own walls so that you won’t turn to Google, the web, or other mobile apps.
For example, this menu is now home to things like Weather, Jobs, Games, Sports, Fundraisers, a “Find Wi-Fi” utility, and more. It’s also where Facebook launched its government-focused Town Hall feature, as well as its new Uber Eats and Seamless competitor, Order Food (which Papa John’s just joined this week, we should note.)
The Explore Feed’s presence in this section hints at Facebook’s plans for a broader rollout, rather than a small experiment.
