As part of the initiative, Indian developers can apply for a chance to have apps that are specifically optimized for the Indian market to be showcased on the Google Play Store in India in a special section.
Made for India is an initiative to discover and showcase developers who are building high quality apps and optimizing them for Indian users. All you have to do is to apply at g.co/play/madeforindia.
Specifically, the company is looking for factors like innovation, minimized data consumption, optimized battery consumption, optimized for internet connectivity, useful offline state, device compatibility for apps, app size reduction, and localization support.
The reason for Google’s interest in the market is obvious. More than 70% of internet users in India go online primarily via their smartphones and this number is growing at a phenomenal rate. Interestingly, there are now more people using Android devices in India than in the US.
