Until now, Google and Facebook—which have been staunch supporters of net neutrality in the past—have stayed out of the debate. But this week, they confirmed they will join other companies in telling consumers to oppose the FCC’s plan to tear up the current rules.
The participation of Google and Facebook in the day-of-action campaign could be a game-changer because their sites are visited by hundreds of millions of Americans, and a message from them could rally new opposition to the FCC plan.
The two tech giants have yet to explain what specific actions—such as displaying a banner on their homepage—they will take. In emails to Fortune, spokespeople for Facebook and Google confirmed the companies will participate but declined to provide additional details.
The news from Facebook and Google comes a month after Amazon, in a surprise move, became the first big tech firm to join the likes of Reddit and Etsy in signing onto the day of action. Soon after Netflix likewise announced it would participate.
