Analytics is getting greater customizability and a machine learning boost while Login and Account Kit are benefiting from additional transparency and accessibility.
Facebook analytics is a core product for businesses using the platform to drive growth. Today’s updates make it simultaneously easier to regularly monitor important metrics while increasing the value of individual insights. To this end, new custom dashboards put important reports on a single screen and enable users to put what’s important to them front and center.
But to actually provide deeper analysis, Facebook is integrating machine learning into its analytics platform. This opens up new possibilities for monitoring engagement and purchasing behavior in a relatively granular way. The tool can surface trends and present them to users in a ranked feed.
From within Facebook Analytics, users also can monitor Account Kit traffic. The tool makes it easy for users to log in to other apps and services, password free.
