STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.
“Our accurate and verified first party data is proprietary to the STREAM audience platform and allows us to effectively target nearly one third of U.S. households,” said Tony Vartanian, co-founder of Lucktastic.
“Video is a great example of the power of targeting within the platform. Similar apps see less than 50% completion rate on videos, with STREAM beating the averages and delivering a 100% in-view video as well as a 75% plus completion rate,” continued Alex Betancur, co-founder of Lucktastic.
Their platform stats:
– The audience is 65% female, 35% male and skews younger with 70% being between 18 and 34.
