Roomba vacuum maker iRobot betting big on the ‘smart’ home

Smart home lighting, thermostats and security cameras are already on the market, but Colin Angle, chief executive of Roomba maker iRobot Corp (IRBT.O), says they are still dumb when it comes to understanding their physical environment. He thinks the mapping technology currently guiding top-end Roomba models could change that and is basing the company’s strategy on it.

“There’s an entire ecosystem of things and services that the smart home can deliver once you have a rich map of the home that the user has allowed to be shared,” said Angle.

That vision has its fans, from investors to the likes of Amazon.com Inc (AMZN.O), Apple Inc (AAPL.O) and Alphabet (GOOGL.O) who are all pushing artificially intelligent voice assistants as smart home interfaces. According to financial research firm IHS Markit, the market for smart home devices was worth $9.8 billion in 2016 and is projected to grow 60 percent this year.

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