Ford announced a massive $1 billion investment in a startup Argo AI. It’s one of the auto industry’s single largest investments in self-driving tech and sounds like a desperate move to stay relevant in the self-driving race with Waymo and Tesla.
This follows Ford’s pledge to put fully autonomous cars on roads by 2021 and rebrand as a “mobility company.” Ford’s Autonomous Vehicle Development program recently unveiled a new version of its self-driving Fusion design, but this new investment will shift focus to the development of a virtual driver system, which serves as the “brains” that control autonomous vehicles.
Argo AI, founded by Bryan Salesky (Google) and Peter Rander (Uber), is led by two self-driving tech industry vets who held leadership positions on the autonomous development teams at Google and Uber.
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