As the name implies, the tool allows developers to embed a version of BlackBerry’s messaging technology inside their iOS and Android applications for secure communications between users.
The service, which was previously available in beta, is designed to let developers focus on building other parts of their apps and let BlackBerry handle their messaging infrastructure. For example, it allows Tundra Core Studios, a consultancy in the U.K., to insert messaging functionality in an app for a law firm. That’s only possible because of the security features in the Messenger SDK.
It’s a move by BlackBerry to leverage one of the company’s crown jewels to compete with Twilio and other companies that provide messaging services for developers. One of the key benefits of BlackBerry’s platform is that it offers a rich set of features like read receipts, message editing, retraction, and file sharing. Developers can also opt into adding voice and video chat using the platform.
