While many developers and beta testers have already been using the new interface for many months, today is the first day the revamped App Store will make its way to the wider public. That means it’s also the first day to see if Apple’s hypothesis holds true: that its changes — which include things like separating apps and games, its increased investment in editorial content and features that refresh daily, like “App of the Day” — will actually have an impact on app discovery and downloads.
While the iOS App Store’s new bells and whistles are a consumer-facing set of features, a larger goal is to aid the iOS developer community in getting their apps exposed to interested users. That directly impacts Apple’s bottom line, in addition to keeping its developer community active and engaged.
