AWS’s free single sign-on launch shows expanisonist tendencies in SaaS market

AWS’s free single sign-on launch shows expanisonist tendencies in SaaS market

By | December 10th, 2017
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Amazon Web Services new free service that lets companies provide their

employees with a single set of credentials for logging into a variety of

different applications.


														
							

This single sign-on service offers built-in integrations with services like Salesforce, Box, and Microsoft Office 365, as well as a tool for customers to create their own custom integrations written in the Security Assertion Markup Language (SAML).

AWS has been doubling down on providing workplace SaaS offerings over the past couple years.

The cloud titan’s competitors often feature SaaS offerings as key parts of their portfolios. Microsoft has Office 365, Power BI, Dynamics 365, and other services in that vein. Google Cloud pushes G Suite, Analytics 360, and other offerings. Oracle, which has been locked in a war of words with AWS, has seen a great deal of success with its cloud SaaS business.

Single sign-on has been one of the key levers that Microsoft has used to migrate its cloud customers away from their on-premises software deployments. The company’s Azure Active Directory service provides a similar management experience to what IT administrators are used to in an on-premises environment, just as a fully managed cloud service

Source

Google
Nisheeth Bhakuni