The practice, something Google has done nearly since the launch of its email service, allows the company to digest the contents of email messages and use them to deliver targeted ads within Gmail itself.
Users are allowed to opt out, and Google also reserves the practice only for personal Gmail users and not those of corporate accounts. However, the practice has made it difficult for Google to find and retain corporate clients for its cloud services business. This is due to general confusion over Google’s business tactics and an overall apprehension to trust the company with sensitive data, the report says.
“G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service,” Green wrote in today’s blog post.
