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Google Is Testing Vacation Rental Search in Its Hotel Price-Comparison Tool
By Nisheeth Bhakuni | July 26th, 2017
In the past month, some Google searches have been revealing an option to
comparison-shop vacation rentals.
In our checks Tuesday, Skift could find vacation rental filters for Barcelona, Berlin, Bordeaux, Cologne, Dresden, Frankfurt, Lisbon, Madrid, Munich, Milan, Naples, Nice, Nuremberg, Paris, Palermo, Porto, Reims, Rome, Seville, and Venice.
The results are limited to a small subset of alternative lodging inventory similar to traditional vacation rentals. Collectively we counted about 7,000 property listings. That is a mere smattering of the potential rental listings in Europe.
Our search Tuesday of google.com and google.co.uk for the term “hotels in Paris” unveiled the option to filter the results by choosing “vacation rental” from a drop-down menu for “accommodation type.”
In the Paris example, applying that filter turned up only 420 apartments — a sliver of the more than 50,000 available for rent in that city according to short-term rental leader Airbnb.
Doing a search on a straightforward phrase like “vacation rentals in Paris” didn’t turn up the feature. Only searching for a phrase like “hotels in Paris” cued the search box to appear.
Nisheeth Bhakuni
