FileMaker looks for credibility as mobile apps development platform

FileMaker looks for credibility as mobile apps development platform

By | October 24th, 2012
No Comments on FileMaker looks for credibility as mobile apps development platform

Apple's software subsidiary, Filemaker, is positioning its database as

another way small businesses that can create smartphone or tablet

applications for internal use.


\related stories

Looking forward to develop a mobile application that doesn’t need to be allocated through some massive consumer push on an application store? Filemaker, a software subsidiary of Apple, is putting its Filemaker database development platform as another alternative for doing this.

And we can find plenty of great examples of small businesses that have already benefited from it. Some of the famous examples are Sea Breeze Farm, an organic animal farm using iPad apps internally to follow key business functions such as inventory, and the aging processes for cheeses and wine.

“We have to track production for internal and regulatory purposes, constantly logging temperatures, refrigeration times, ingredients, recipes and weights,” said George Page, the farm’s owner. “We need to do it in a tiny space and on a system that we can keep clean instead of running the risk of getting food stuck in a keyboard.”

Ryan Rosenberg, vice president of marketing and services for FileMaker said that FileMaker makes sense as another choice for small businesses that have been using the database management software to automate business processes and that want to develop apps for internal use or for use on in-store kiosks.

“There are a lot of scenarios where people want to use mobile apps for their own business,” he said.

That accommodate new plots like the one at Sea Breeze Farm near Seattle, which is automating past manual processes, or small stores that might want to showcase products or promotions on an in-store kiosk.

It’s comparatively easier to design a mobile version of applications using FileMaker Pro, which includes templates to help resize existing apps so that they can be accessed on either an iPhone or an iPad, Rosenberg said.

It also has a functionality through which you can adjust the fonts or increase the size of selection boxes, so that the app works better with a touch screen interface.

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Amrit Singh
New entry in devworx block. Trying to do a bit of romance with technical writing. I am not an expert....but not all authors are cut from the same cloth. I tweet @aemrit