Amazon announces App Engagement Reports to track app usage

Amazon, after announcing the availability of its app store in more than 200 countries all over the world including India, yesterday announced the availability of App engagement reports

which now form a part of its services for mobile app developers who have published their app on its app store. According to the announcement on its developer blog, these engagement reports include daily and monthly active devices, installs, sessions, average revenue per device, retention, while making these metrics available to be viewed in the form of charts or CSV files. These engagement reports are available for apps which were published or updated on or after October 25, 2012. If engaement reports of older reports are to be enabled, the developers will need to publish a new updated app to enable this feature. The best part however is the fact that developers do not need to make any change to the app itself and there is no new API that needs to be associated to take advantage of this feature. Amazon has been launching a lot many other offierings like Amazon Coins, In-App payments, Subscriptions etc, to attract mobile developers and users to its mobile platform. This move is clearly aimed at making the Amazon ecosystem more popular among Android users, while also pushing more features to its devices like Kindle Fire. It will also divert more mobile traffic from other app stores like Google’s Play store itself. These app engagement reports are however one of the primary feature that every mature platform must have, and it is good to see that the company has now realized its importance which must have been in the wishlist of a lot of developers who aim to target Amazon devices and the Amazon App Store. The new engagement reports can be accessed directly from here. You can also get more information related to this feature on the FAQ’s page here.