Understanding plandids — the under-the-radar pose that’s taking over Instagram

Understanding plandids — the under-the-radar pose that’s taking over Instagram

August 13th, 2017
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Instagram used to be defined by its feed of stylized, perfectly posed

images, but this summer a new trend has swept the platform: the

“plandid.”


														
							

Plandids, or planned candids, have become so ubiquitous that it’s hard to avoid coming across one when scrolling through your feed. Everyone — from mommy bloggers, to celebs, to fashionistas to sorority girls — has jumped on the plandid bandwagon.

Top plandid poses include casually looking down while walking, laughing mid-meal, climbing up a staircase or ladder or lounging around glancing into the distance.

“The plandid is like a newer, hotter version of the selfie on Instagram. With so many Instagram influencers having personal photographers or ‘Instagram husbands’, it’s easier to post a full body photo of yourself that looks effortless,” said Taylor Loren, marketing manager at Later, a leading Instagram marketing platform.

A plandid photo can’t look premeditated, but it can’t look too candid either — save those for your finsta. Plandids allow the Instagrammer to appear casual and off-the-cuff.

Ironically, all Instagrammers we spoke to reported retouching and editing their plandids the same amount, if not more, than more traditional, posed shots.

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