Beyond simply personalizing their channel to make it more engaging to fans, the extensions in some cases will help streamers generate additional revenue.
In particular, one extension called “Gear on Amazon” allows Twitch creators to show off their favorite Amazon products. If a viewer clicks through to purchase, the creator will earn a commission through the Amazon Associates program.
This extension will be available to both Twitch Partners and Affiliates, and is the first time that Twitch’s streamers have been invited to join the program, even though Amazon owns Twitch. To create their list of suggested products, streamers will be able to sign up as an Amazon Affiliate, then browse the Amazon catalog and pick their favorite products, right from their Twitch dashboard, the company says.
This follows another recent move from Amazon to help video creators make money by promoting Amazon products, as it turns out. Last week, Amazon opened up its social media “Influencers” program to YouTube stars, allowing video creators to build their own curated shop, with its own short and memorable URL.
