When the iMessage App Store first launched, it was touted as the next big platform for apps – a new way for developers to gain users and make money, and was followed by an initial surge of iMessage app downloads. Now, however, the excitement is fading as is the app store’s growth. During the first few months after its debut, the iMessage App Store was seeing growth of over 100 percent month-over-month. Between January and February of this year, that’s dropped down to just 9 percent.
But unlike the iOS App Store, the iMessage App Store is already seeing the developer interest and excitement wearing off.Games continue to be the most popular iMessage app category, ahead of entertainment, utilities, social networking, and photo & video apps.
However, even within these categories, many of the apps are stickers – like those that use the existing IP from a popular gaming franchise, for example.iMessage apps cumbersome to use because of the user interface. Many users may still not even realize there’s an app store tucked away under their keyboard.
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