In Chrome’s pre-release Canary app for Android, which previews and tests features coming later to the stable version, there is now a feature that allows users to toggle a built-in blocker for sites with intrusive advertising.
The toggle is found under Chrome’s settings menu, in a subsection called “Ads” of the “Site settings” menu item. It allows you to toggle on a feature that will “Block ads from sites that tend to show intrusive ads,” though it’s set off by default, at least in this build.
Google is said to be providing publisher partners with guidelines about what qualifies as “intrusive ads,” to help them avoid being included in the advertising blocked by the new feature, according to a Wall Street Journal report from June. The blocked content would be determined by what a cross-industry organization called the Coalition for Better Ads, of which Google is a member, list as “offensive.” These include repeated pop-ups (which Chrome already includes a native setting to block) and so-called “prestitial ads” that prevent content from being shown, often tied to a countdown timer.
