The feed will appear in its flagship app for Android and iOS, simply called Google. The feed, which includes items drawn from your search history and topics you choose to follow, is designed to turn Google’s app into a destination for browsing as well as search. Google is hoping you’ll begin opening its app the way you do Facebook or Twitter, checking it reflexively throughout the day for quick hits of news and information.
Google previewed its new feed in December, when it introduced the feature to its Android app. Previously, the space below the search bar was reserved for Google Now, the company’s predictive search feature, which displayed personalized weather, traffic, sports scores, and other information.
With the introduction of the feed, the Google Now brand is going away, and the updates it used to contain are moving to a secondary tab called “updates.” The main space underneath the search bar will now contain a stream of cards related to your interests.
