Facebook will take a cut of the ads shown in Messenger games that are routed from its Facebook Audience Network, and they’ll begin appearing in some games on iOS and Android. In-app purchases will only start testing on Android, with Google Play taking its standard 30 percent cut.
Facebook was cagey about how much of a cut of in-app purchase revenue it plans to take, repeatedly giving this vague statement when asked: “Our early tests for IAP will follow the standard rev/share policy and transaction fees for Google Play In-App billing.” For now it seems the remaining 70 percent goes to the developer, but Facebook will likely opt to take a portion of that when in-app purchases fully roll out.
Developers who want access to the monetization beta program as Facebook rolls it out more widely can sign up here, while advertisers who don’t want their Audience Network ads appearing in games can opt out. Facebook plans to roll out ad measurement and optimization tools for game developers soon, plus ways to publish games to its directory more easily.
