Facebook has been testing a way to make it easier to navigate through groups and brand pages (which Facebook also calls Pages, capital P), by allowing administrators to link the two together. For example, if you click on the new groups tab from HBO’s Facebook brand page, you can get to the the official group for the show “Big Little Lies.” That ensures you’re getting to the official group instead of one of the many fan groups.As part of the new features being tested, brands can also create groups and link to them from their Pages.
Administrators can also post to a group as the brand itself.Dana Flax, HBO’s director of digital and social media, said in a statement the benefit of linking the group to HBO’s brand page is that it makes it easier for the company to participate in the conversation.
The emphasis on groups and Pages is a big shift for the social network that started in a dorm room as a way to connect with your college classmates.
[CNET]
