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Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement
By Nisheeth Bhakuni | March 29th, 2018
Google is keeping its domain opt-out and AdWords API tools policies as is,
says their VP & deputy general counsel.
Though the part of Google’s antitrust settlement with the Federal Trade Commission that had them allow exports of AdWords data through its API expires tomorrow, Matthew Sucherman, Google’s VP and deputy general counsel, announced today that Google will keep the AdWords API terms and conditions as they are currently.
That means Google will continue to allow software that interfaces with its API to export AdWords campaign and ad data, so users will be able to continue mixing that data with other information and integrating it into other ad networks, such as Bing Ads.
Additionally, Google will continue to allow websites to keep their crawled content from appearing on Google.com-linked pages for Google Flights, Google Hotels, Google Shopping and in results returned for certain local queries. The provision enables a competing site to allow its pages to be included in web search results while keeping them from appearing on more directly competitive Google offerings — though opting out from the local results would apply globally.
Nisheeth Bhakuni
