Shoppers using a cell phone or tablet with iOS11 can launch the AR experience directly from the retailer’s app, which features true-to-life-size 3D models, giving shoppers the most accurate representation of the product as possible so they can see exactly how it will fit in their room.
With the new technology, Overstock aims to continue to completely change the way people design and decorate their dream homes by making the entire process as effortless as possible. Customers can now place thousands of top products in an AR environment alongside their own furniture and décor to see how the size, textures, and colors match their current room’s design and flow.
They can also share pictures of their design through direct messages or social media, and add products to their cart or purchase pieces with Apple Pay with one touch, all without leaving the AR screen.
