These algorithms, which fall under the new Einstein Platform Services, enable third-party developers to add Einstein intelligence to applications built on top of the Salesforce platform.
The new services include sentiment and intent analysis and some pretty sophisticated image recognition analysis tools, that, when properly trained, can count objects and even recognize attributes like color or size. The three services open up all kinds of possibilities for developers to tap into these advanced technologies to build sophisticated functionality into apps built on top of Salesforce.
The Einstein Intent tool allows programmers to understand the intent of customer inquiries, which could make it easier to automatically route leads, escalate service cases or personalize a marketing campaign through a custom app. This could be particularly useful for prioritizing customer service inquiries.
The sentiment and intent analysis can take advantage of data you already have on your customers in the Salesforce CRM and service databases (assuming you’re using both). You can use other data sources if you wish, but having access to Salesforce data gives a working data source right away.
