Optimize and Optimize 360 first came on the scene back in 2015 when a limited beta was launched to offer a lucky few additional help with their websites. Running on top of Google Analytics, the Google Optimize tool allows developers to see which versions of their website receive the best reception based on a set objective.
“We love the fact that Optimize 360 seamlessly integrates with the products we already use and depend on to make critical business decisions,” says Andrew Duffle, Director of Analytics, APMEX.
Google’s tools feature a simple WYSIWYG (What-You-See-Is-What-You-Get) editor that allows components to be drag-and-dropped where necessary to begin testing with live users.
Optimize 360 is the paid version of the tool, but Google does not disclose how much it will cost. A few reports, including this rival service, claim it’s over $150,000/year.
