Amazon is working on VR and augmented reality-equipped homewares stores

Amazon is working on VR and augmented reality-equipped homewares stores

By | March 27th, 2017
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Augmented reality and virtual reality are still in their infancy in terms

of non-gaming applications, but a new tip hints that Amazon may be about to

change all that.


														
							

A New York Times report claims that VR and AR are being looked at as possible features of a chain of Amazon homewares stores.

After using the hammer of ecommerce to slow roast the competition, it’s increasingly looking like Amazon is determined to take over the physical retail world it appeared to shun so many years ago.

Part of the appliance and furniture store strategy, according to the report, would use AR and VR technology to help consumers make purchase decisions by showing them what products would look like in their homes.

Being early to the two technology platforms puts the retail chain in a good position to compete with anything Amazon rolls out.

And that’s important, because if Amazon does move into the homewares brick and mortar market, Lowe’s will face the biggest fight its ever had.

[Source]

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Nisheeth Bhakuni