A New York Times report claims that VR and AR are being looked at as possible features of a chain of Amazon homewares stores.
After using the hammer of ecommerce to slow roast the competition, it’s increasingly looking like Amazon is determined to take over the physical retail world it appeared to shun so many years ago.
Part of the appliance and furniture store strategy, according to the report, would use AR and VR technology to help consumers make purchase decisions by showing them what products would look like in their homes.
Being early to the two technology platforms puts the retail chain in a good position to compete with anything Amazon rolls out.
And that’s important, because if Amazon does move into the homewares brick and mortar market, Lowe’s will face the biggest fight its ever had.
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