Wal-Mart Stores Inc. is creating a technology-startup incubator in Silicon Valley to identify changes that will reshape the retail experience, including virtual reality, autonomous vehicle and drone delivery and personalized shopping.
The incubator will be called Store No. 8, a reference to a Wal-Mart location where the company experimented with new store layouts. Marc Lore, chief executive officer of Wal-Mart’s e-commerce operations, announced the incubator Monday at the ShopTalk conference in Las Vegas.
The world’s biggest retailer has been overhauling its online team to better challenge Amazon.com Inc. with greater selection and lower prices. Lore founded Jet.com, which Wal-Mart purchased in September for about $3.3 billion in pursuit of Amazon in the e-commerce race. Lore said Wal-Mart has an advantage over “pure play” e-commerce companies because of its large network of stores that attract shoppers for such items as fresh food.
The incubator will partner with startups, venture capitalists and academics to promote innovation in robotics, virtual and augmented reality, machine learning and artificial intelligence, according to Wal-Mart. The goal is to have a fast-moving, separate entity to identify emerging technologies that can be developed and used across Wal-Mart.
- No contests are currently running.