To address the challenge of companies seeking to transform themselves with IoT technologies, they are confronted by an incredibly complex and diverse supplier market from which to build IoT solutions,suppliers are leveraging ecosystem partnerships to provide end-users with a one-stop-shop portfolio of hardware, software, and services.
These emerging IoT Marketplaces not only simplify IoT solution creation and adoption, but they also facilitate supplier and buyer interactions ultimately creating open networks that encourage innovation.
Suppliers are currently working to formalize and expand marketplace offerings and in some cases, integrate them with resources and programs already in place to fully leverage existing relationships.
Companies like Amazon Web Services and Microsoft currently limit their IoT Marketplace offerings to software solutions, but both are looking to integrate their existing program into a cohesive end-to-end IoT offering.
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