Apple has started production of iPhone SE in India

Apple has started production of iPhone SE in India

By | May 18th, 2017
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In a statement to the Wall Street Journal, Apple has confirmed that its

manufacturing partners in India have started domestic production of iPhone

SE.


														
							

Presumably, the devices will bear an ‘Assembled in India’ label on the hardware. Apple is pushing hard into India as it looks for new markets to grow iPhone sales.

In the US, the iPhone SE sells in two flavors, a 32 GB and 128 GB model for $399 and $499 respectively. Third-party Indian resellers already undercut that price point, selling iPhone SE around the $320 mark.

Apple may be more lenient with its pricing in order to capture marketshare in the region where the average smartphone sells for under $200. One would assume that if the iPhone SE is a sales success, Apple will want to produce its newer devices (like iPhone 7) domestically too.

Meanwhile, the administration continues to pile pressure onto Apple to make more of its products within the United States. Foxconn is said to be exploring a US factory and Apple has launched a $1 billion investment fund for US advanced manufacturing.

Source

Google
Nisheeth Bhakuni