Pinterest Poaches 2 Longtime Google Execs to Develop New Ad Formats and Targeting

Pinterest Poaches 2 Longtime Google Execs to Develop New Ad Formats and Targeting

July 15th, 2017
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Pinterest is after Google’s talent. The San Francisco-based company has

scooped up two Google execs as it looks to build out its advertising

team.


														
							

Jon Alferness and Meredith Guerriero bring search and programmatic expertise

With Pinterest, Alferness will lead product organization and help develop and roll out global advertising products such as targeting and ad formats, per Pinterest. Alferness will report to Pinterest president Tim Kendall.

Pinterest is also adding Meredith Guerriero as head of partnerships, East Region and head of the company’s New York office. Guerriero has been director of the health, grocery and politics ad verticals at Facebook since 2015, but she previously spent 10 years at Google, where she worked across the company’s search, programmatic and mobile products, focusing specifically on automotive for more than six years.

Source