Facebook will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences to its new Camera Effects platform. After today’s Facebook F8 conference, the first effects will become available inside Facebook’s Camera feature on smartphones, but the Camera Effects platform is designed to eventually be compatible with future augmented reality hardware, such as eyeglasses.
While critics thought Facebook was just mindlessly copying Snapchat with its recent Stories and Camera features in Facebook, Messenger, Instagram and WhatsApp, Mark Zuckerberg tells TechCrunch his company was just laying the groundwork for today’s Camera Effects platform launch.
Facebook is now allowing developers to apply for access to the closed beta of the platform’s AR Studio tool. It will allow developers to use precise location, object recognition and depth detection to create their effects.
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