What is data mining? How analytics uncovers insights

What is data mining? How analytics uncovers insights

By | August 28th, 2017
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Data mining is the automated process of sorting through huge data sets to

identify trends and patterns and establish relationships


														
							

It’s not just a matter of looking at data to see what has happened in the past to be able to act intelligently in the present. Data mining tools and techniques let you predict what’s going to happen in the future and act accordingly to take advantage of coming trends.

The term “data mining” is used quite broadly in the IT industry. It often applied to a variety of large-scale data-processing activities such as collecting, extracting, warehousing, and analyzing data. It can also encompass decision-support applications and technologies such as artificial intelligencemachine learning, and business intelligence.

Data mining is used in many areas of business and research, including product development, sales and marketing, genetics, and cybernetics—to name a few. If it’s used in the right ways, data mining combined with predictive analytics can give you a big advantage over competitors that are not using these tools.

Source

Google
Nisheeth Bhakuni