Analysis reveals app push notifications increase spending by 16 percent

Analysis reveals app push notifications increase spending by 16 percent

By | August 30th, 2017
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Previous Leanplum data identified that 90% of mobile shopping carts are

abandoned without completing a purchase.


														
							

The report found that:

– Promotional push notifications drive 9.6x as many users to make a purchase, compared to customers who did not receive a message.
– Promotional push notifications increase in-app spend by 16%, proving an effective tool for upselling and cross-selling in-app purchases.
– Promotional push notifications sent on a Saturday result in 2.2x more purchases than notifications sent on Thursday.
– Promotional push notifications sent during late afternoon lead to 2.7x more purchases.

“The data validates that push notifications are essential to growing mobile app revenue,” said Momchil Kyurkchiev, Leanplum Co-Founder and CEO. “When mobile brands run multi-channel campaigns, including push notifications, email, and in-app messaging, they see even greater levels of engagement. This Mobile Marketing Trends report drives home the importance of adopting push to increase your brand’s bottom line.”

Source

Google
Nisheeth Bhakuni